Each label shows a British convict who was sent to a penal colony in. It wouldn’t be a crime, just great packaging. Treasury Wine Estates is using an iPhone app to have their 19 Crimes wine brand have their labels tell you their story. Is it their goal to conquer the entire wine and beer and spirits market? The Living Wine Label app, which animates characters. Listen to historys most interesting Rogues and. Will we see them branch into other kinds of spirits? 19 Crimes, which was awarded the Marketwatch 2017 Wine Brand of the Year, was the first wine brand to bring augmented reality to wine labels. Meet the Living Wine Labels app and watch as your favorite wines come to life through Augmented Reality. Sales grew by 101% and brand engagement saw a 412% increase.ġ9 Crimes has certainly become a force on the wine shelves, paving the way for other wine labels to jump into the in-between world of augmented reality.Īre they now attempting to dominate the beer realm?
When this campaign launched in 2016, the Living Wine Labels app had 1.2 million downloads, and Treasury Wine Estates shipped over 1 million cases of 19 Crimes. You can learn more about wine, whether you’re a wine lover or a novice, by using the Living Wine Labels app. They hoped the 19 Crimes brand, an outlaw drink with a rugged label (emblazoned with 18th-century criminal mugshots), would appeal to those least likely to buy wine. The Living Wine Labels App Is The Perfect Way For Wine Lovers To Learn About Their Favorite Drinks. Their goal was to appeal to a fickle demographic comprised of young men-in their 20s and 30s-new to the wine scene. The Australian based company, Treasury Wine Estates, partnered with Tactic to create an augmented reality app to use on their very own 19 Crimes wine labels. The creative use of this evolving tech has allowed them to engage with their customers in the saturated wine market. You may have already heard about 19 Crimes and how they have disrupted the wine shelves, making headlines with the use of augmented reality.
#19 crimes wine label app install
It wasn’t just any beer, it was a 19 Crimes India Pale Ale (or IPA for all the hopheads out there).Īnd that’s what is so unusual… and exciting. 8.99K reviews 1M+ Downloads Mature 17+ info Install About this app arrowforward Meet the Living Wine Labels app and watch as your favorite wines come to life through Augmented Reality. This is what happened-I used my Living Wine Labels app to scan a can of beer. I’m just so mad a fell for the gimmick as the wine was £11 which isn’t expensive or cheap kinda low mid range or mid range for super markets I could of got a lot better tasting wine for the price and feel you’re paying for the gimmick.No, I haven’t had one too many and, no, I haven’t accidentally been exposed to some form of cannabis. It also doesn’t show that much when it does work just a quick 10sec story what a waste of time. It doesn’t work all the time it just is so glitchy. It takes way to much memory up for just a small gimmick app.
#19 crimes wine label app download
But the app took for ever to download and took a few attempts. 19 Crimes wine has used the approach in a. This application of merging AR technology in the product is feasible to enter into the mainstream market. Now, we see the AR label in every wine, whiskey, and beer bottle. That’s why I purchased the wine and downloaded the app. 19 Crimes labels wine is the first wine brand that has used Augmented Reality to promote their product. Discover augmented reality experiences from 19 Crimes and more. However I feel so strongly about this poor app I felt no choice but to come on here and review it hopefully saving people the time and the effort of using the poor effort.įirstly I think the idea is a good one. Come face-to-face with infamous convicts to hear their side of the story.
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